Due to the current economic development, Indian markets give a huge opportunity to the business world across. Being one of the leading BRIC countries to invest in, India boasts a perfect destination for global players. Today most of the global organizations want to have an entry to Indian markets. But, the vastness and complexity of Indian markets make it essential for any corporate to have a very organized entry strategy and action plan to achieve the intended business goals in India.

Where the bigger corporates have more potentials and better orientations to enter a new market with a systematic and structured initiative, the vast population of mid sized companies across the globe who primarily focuses on export route to enter India faces a challenge of proper exploitation of the potentials and the control on marketing activities in India. This is more relevant for those mid size companies who have a brand to nurture and grow along with a product to sell. Thus, marketing initiatives become essential for them apart from just product sales.

To help these international companies to enter Indian market in a structured way and exploit the market potentials at the best, PGI has an unique power packed “India Market Entry” offering.

The “India Market Entry” solution has two broad modules, which are:

One-Time Engagement (Research + Planning + Selection)
Research: Understanding of the product categories in the context of India Market. This gives a first hand knowledge on the current scenario of the category in India. Companies appreciate it as they feel confident with these inputs to trade in a new & distant country like India... The broad focus areas of the research are:

Planning: Formulation of India marketing action plan. Before the real action a proper planning increases the success rate and also ensures optimum utilization of the resources & related efforts.

Selection: Structured initiative for selection of the India partner or importer. Without picking whatever we get around us as Indian importer or partner, a structured selection process ensures getting the best possible entity from the available options.

Continuous Engagement
As the India representative of the company,
        implementation of marketing action plan
        monitoring
        controlling
        and ongoing consultation to address market updations / challenges

This gives an added control on Indian business, ensures partner integrity and removes unwanted fiddling with the product / brand & its image in a distant country.