India Based Market Research & Market Consulting on:
      New Product Development
      Brand Building and Communication
      Stakeholder Management
      Market Expansion and Consolidation
      Consumer Understanding
      Offer Optimization
      Distribution Effectiveness
      Process Development and Compliance Management

New Product Development
In today’s fast moving markets, bringing in “uniqueness” in the offering and also delighting the customers have become a continuous initiative for the companies. Thus, new product development is an essential focus for you. Starting from ideation - concept generation - product formulation to “overall offering”, at every stage research has a very crucial role to play may it be input generation or market validation providing a decisive evaluation of the development processes. PGI has significant exposure in the exploration front and also at the evaluative front for each phase of the new product development. Thus, we can be your value-added partner for aiding the right input generated from our market validated understanding.

Brand Building & Communication
Building the “brand” and retaining its right equity is very crucial for any company. Brand helps in appreciating the requisite value of the proposition made and fetch intended returns basis that. Thus, creation of right valuespace of the brand & strategizing the brand communication activities to build the same becomes essential. PGI can help you based on its able application of research techniques and can provide you right market inputs required during the brand building and brand communication activities

Stakeholder Management
Companies should always be oriented towards the stakeholders, both internal and external. Employees, Customers, Distributors, Intermediaries or Retailers are very important for any company and thus a crystal clear understanding of their expectations and satisfaction levels help companies to orient their initiatives for stakeholders, gaining goodwill & trust of the later. PGI researchers have vast exposure of conducting stakeholder studies and can help you aptly in managing your stakeholders through value added insights generated from innovative research approaches.

Market Expansion & Consolidation
For any organization, expansion and consolidation are two much important aspects. Encashing the right opportunity is a basic principle for any business venture. Thus, business houses need to have a very informed value system to identifying the “right opportunity”, expanding their businesses and consolidating the same for long term sustenance of the enhanced business base. PGI can help you in identifying the feasible new markets and also get associated in your business consolidation initiatives basis a research appreciation of the market variables.

Consumer Understanding
Understanding of needs and expectations of the consumers are indispensable for any corporate. Thus research has evolved a lot to help corporates understand their consumers, their usages & attitudes, their segments, their need states, expectations and needgaps guiding them to take the right move for the benefit of their customers. PGI has the right knowledge and competency for using consumer research techniques to understand the consumers and help corporates take informed decisions for being accepted as a “customer oriented company” by their customers.

Offer Optimization
For a business house the prime focus is their “offering”. But, any market has its own function of the market variables making it tougher for the marketeers to provide the highest offering. Thus, appreciating the environmental factors, conceptualization of the optimum offering becomes essential. Here the role of research is much important. PGI can help you in the offer optimization initiatives through the use of insightful and innovative research tools & techniques.

Distribution Effectiveness
Distribution is one of the prime focus areas for you to reach your target users / consumer groups. For any company to achieve its business target, it is important to have the right planning, implementation and control on its distribution channels. Effective distribution can do wonders, whether it is representation at the front end, tactical push or becoming key revenue generator. Hence, engaging & integrating the front end, proper logistics and accreditation of the star performers in the distribution chain is appreciated for making the distribution effective. PGI has vast experience in application of research techniques for enhancing the effectiveness of the distribution system of corporates across categories.

Process Development & Compliance Management
As a leading player in the organized segment of your category, you would be keen to enhance your delivery by formulating innovative strategies and developing relevant processes to realize them. Hence, exploration of the processes to render the best, prioritization of these processes, their implementation and compliance on these processes at relevant touchpoints become essential to realize intended business goals. PGI can help you in this initiative of yours through its innovative research techniques and process measurement tools to achieve your business objectives.